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What is TRP? And what TRP full form? I am going to elaborate on this. If you watch TV then you must have heard about TRP. We all know that India has more than 200 TV Channels and if there are many people in the house, everyone likes to watch their favorite channels according to their own. Some like cricket, some like Comedy Nights with Kapil Sharma, and some like Nagin.
In such a situation, TRP was created to find out the popularity of TV channels. If you want to know Aaj Tak TRP or any other news channel like it, then with the help of TRP Calculator you can find out its popularity very easily.
Often people say that the TRP of The Kapil Sharma Show is very high and the second serial is less. But very few people know what is TRP? And what is it used for? If you also do not know about TRP, then you are in the right place.
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Because today you will get complete information about it and you will know what TRP is and how it is checked.
What is TRP? TRP Full Form
TRP full form is Television Rating Point provides one such tool. Through which it is found out which TV channel is being watched the most or which serial is being seen the most. TRP is seen by how popular the Television Show is and how many times a day people are watching it and for how long.
If someone wants to know which TV channel is most popular, then the help of TRP is taken for it and any person can easily find out.
If you look at the serial with the top TRP rating of the last 20 weeks, then at this time
The serial Shri Krishna coming on Doordarshan Channel has the highest rating, it has got a rating of 5.0 and the same is running on number two with serial Mahabharat 3.6 rating running on star plus.
How to check TRP?
People’s Meter is installed at some places to check the TRP of TV Serials and Channel. Through a specific frequency, it is known which serial or channel is being viewed and how many times the advertisement is being seen.
Television’s one-minute information is accessed by the People’s Meter to the Monitoring Team (Indian Television Audience Measurement).
After analyzing the information from the Monitoring Team (Indian Television Audience Measurement) People’s meter, it decides which channel or which serial has a TRP.
If you take a simple example of People’s Meter
If you are a Blogger or YouTube Creator. So all of you have seen in Analytic how many views have come on your video or post, where it has been seen, how many views have been received, how much ads impression is there, how many males and how many females have seen, what is the age group, Geo -What is location, viewed from which device?
You get information about all this. Similarly, People’s Meter also works and extracts complete information about any Channel and its Serials.
Click here to check Channel’s Popularity & TRP: BarcIndia
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What is the effect on the channels due to less TRP?
What is TRP? It must have been understood by you and it must have been understood. The TRP is directly connected to the Connection Channel or Popularity of a Serial.
So obviously, TRP means Television Rating Point will have some effect. Yes, if the TRP of a channel is more or less, then its effect directly falls on the income of the channel.
Sony, Star, LifeOK, Discovery and all the channels that make money through advertising. In such a situation, if the TRP of a channel is less, then it will not get much money for advertising or it will get very less advertiser and vice versa if the TRP of any channel will be more.
So he will get more money through Advertiser. TRP not only channels but also depends on a particular serial or show.
For example, if you want to advertise a product on TV. So if you show your ads on any high TRP serial or show like Naagin or The Kapil Sharma Show, then you will have to pay more money than other low TRP serials.
Friends,
Recently the Ramayana was re-aired on the Doordarshan TV channel. Whose TRP has broken previous Surrey records. Let us tell you that the telecast of Ramayana has started again because the lockdown has been declared in the country. People are bored. So the Ramayana has been started again to entertain the people.
There is no TV show in the competition of Ramayana’s TRP. Even from the year 2015 till now, it has become the best serial in terms of entertainment category. This information has been given by Prasar Bharati CEO Shashi Shekhar through a tweet.
In the Lockdown, the TRP of Ramayana was the highest and it had left behind big TV shows, people still watch the Ramayana with great fervor.
He tweeted that “I am very happy to say that the show ‘Ramayana’, which is airing on Doordarshan, has become the highest TRP-generating Hindi general entertainment show since 2015.”
You can read the tweet below.
Thrilled to share that the re-telecast of RAMAYAN on @ddnational has garnered the highest ever rating for a Hindi GEC show since 2015 ( source: @BARCIndia )— Shashi Shekhar (@shashidigital) April 2, 2020
Friends, you must be wondering who will tell the TRP data. So tell you that the data of viewership of all TV channels in BARC institute is extracted. And this data is shown to the advertising company. And based on this TRP, the fee per Ad is fixed.
Hope you guys understand what is TRP? And what is TRP means? The popularity of a Channel TV Show or Serial is checked from the Television rating point itself. If you have any questions or suggestions about TRP, then you must comment.
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