A strong SEO campaign is an important thing for any website to be successful. There are several things that need to be worked on to keep the website up in this search. As every website manager keeps working on SEO, so you also need to be updated and keep working on your website periodically or even more frequently. For this, you need the services of SEO experts in New York.
There are times when there’s a requirement to redesign a website because of the addition of trending content, to incorporate new changes or make it more appealing. While redesigning, there is a danger of SEO damage that should also be addressed along with resigning of the website. Ignoring this object can lead your website to suffer its position as a result of searching.
Following are a few suggestions to avoid affecting SEO while redesigning the website.
List of Website Pages
First of all, you need to download the URL structure of your website. Redesigning involves a huge change in your website including URL. It is important to back it up otherwise you will have to compromise the search results.
The plugin option is also available to get the URL structure. In the case of Yoast SEO plugin usage, you can go through the website and download the updated sitemap.
The redesign should be done on a temporary URL
Redesigning of the website should be done on a temporary URL as working and editing the already functional page can disturb your website traffic, and produce inconvenience for visitors. You should prepare a separate URL, and design it according to your desire. Later on, when finalized, you may launch it integrating SEO arrangements.
Testing of New website
Now, when your website is ready on the trial URL, you can launch it. However, it is better to review it critically by launching it on a trial basis. You should check several things including broken links, features, CSS, etc.
XENU is also a good free-to-use tool that will help you to find broken links on your website.
Appropriate 301 redirect
Now, you have to work and check the proper functioning of 301 redirects. For example, if you have a “careers” page on the previous website, and its URL was “www.yourwebsite.com/careeres.html.”
While redesigning, your URL could be changed to “www.yourwebsite.com/about-us.html” – it is better to review the 301 redirect to avoid the SEO effectiveness and keep it enabled for proper working. Every page of your website must be easily accessible, and should not have any design or structural issues.
If you failed to incorporate matter effectively while searching, a 404 error will come there, and your page would not be accessible for anyone. Such issues are extremely non-tolerable for a website designer.
Switch to the New website
When you have prepared and redesigned the website and are satisfied with launching it, you can switch to the new website. If the website is too big, you can launch the stuff partially. Keep working gradually and at a normal pace, and upon completion of each part, launch it.
Use Webmaster tools
After launching your website, you should keep checking periodically whether it is all okay. Is there any broken link, etc.? If found such issue, you can tackle it immediately, and avoid
Status checking of the website
It is usual for web designers or developers to stop Google or any search engine to crawl the website. If the problem exists, then you will have to resume the crawler on your website. Through crawler, you can check the status, using the “Fetch as Google” option. Doing so, now click on the “Fetch and Render” option, if results are positive for both the activities, your website is crawlable.
It is also recommended to check website status as “verified” using the webmaster tool.
SEO Expertise
Seo Expertise is persons responsible for the website flow from might be from on-page as well as off-page. There are many ways to get organic traffic on your website such as
- Backlinking/Linkbuilding
- Through Outreaching Clients
- Through Comments
- Througn Forms
The most common technique and most effective technique is link building and also called backlink creation those are done by Search Engine Optimization Executive through various methods
If any company wants to optimize their webpage to get on top they need SEO Executive for that operations
Operations of SEO Executive
they perform the following operations
- Optimizing Webpage
- Indexing Webpage
- Key-words Researches
- Crawl Behaviour Report
- Outreaching through e-mail
- Sourcing
- Link Insertion
- Broken Link Building
- Test wether the Google bot crawlwd the webpage or not if not indexed the page through different tools (Add it to console, Indexer, Web Master etc)
These all operations are performed by SEO Executive
Robot.txt
There is a chance that the robot.txt file can get corrupted while redesigning. You can also check its corruption status using the crawler.
Sitemap submission
Now, when your website is ready with a new structure and theme etc. forwarded your website to Bing and Google. It will help to crawl your website soon after sharing it with these dealers.
Examine the Changes
After launching your website finally, you should not put it aside. You should keep examining it, checking its search result position, website presentation, and other things also. If you find any problem in any aspect, you should remove it from time to time. This improves the functionality of your website. You can hire the best SEO Consultant for getting more organic traffic for your website.
In all, it’s complicated to redesign a website without impacting SEO. However, with the inputs of an experienced local SEO specialist, you can accomplish this feat.